This spring and fall, the village will welcome a number of organizations, including the New York Snowmobile Association, SUNY Technology, New York State Mayors, New York Rural Waters and New York State Hospitality and Tourism. Conferences next year will include the New York State Library Association, New York State Highway Safety Symposium and the New York Snowmobile Association.

As ROOST officials explained, many organizations postponed or canceled conferences and corporate retreats during the height of the coronavirus pandemic, and upcoming conferences reflect prepandemic numbers.

“Our staff, in collaboration with the Olympic Regional Development Authority and local lodging properties, cultivates relationships with organizations and their event planners, presenting and encouraging Lake Placid as a destination for annual meetings, conferences, events, and retreats,” ROOST Chief Operating Officer Mary Jane Lawrence said in a press release.

To help with the influx of conferences, ROOST hired Hannah Ackerman for its new group sales coordinator, focusing on identifying potential opportunities, working with ORDA conference staff and lodging properties to secure midweek events, especially during the shoulder seasons between summer and winter.

We encourage other groups to consider holding their conferences in Lake Placid – home of the 1932 and 1980 Olympic Winter Games — which was built on the hospitality business and has been hosting visitors since the early 1800s and conventions for more than 100 years.

“The Adirondacks, and the community of Lake Placid, is a destination that many people aspire to visit,” Lawrence said. “Event planners are very excited to offer the opportunity to visit Lake Placid to their organization; and we know that a conference attendee’s positive experience in Lake Placid can drive future visits.”

Learn more at www.roostadk.com.