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Destination Marketing Summit is just the beginning

March 24, 2016
Lake Placid News

To the editor:

We're incredibly pleased with the success of the inaugural Adirondack Destination Marketing Summit that was held at the Conference Center at Lake Placid on March 3. More than 200 representatives attended from organizations and businesses throughout the Adirondacks and beyond.

While many organizations were part of this event, and we did engage some paid consultants, the success of the overall event relied on two primary entities: ROOST and Adworkshop. While ROOST took the lead on planning, the summit would simply not have been possible without the contributions of time and expertise of the Adworkshop team. In addition to Darcy Norfolk's topic selection advice, our businesses were able to benefit from invaluable insight about today's digital marketing landscape from expert presenters Stanzi McGlynn, Kelly Frady, David Conlan and Shelly Cihan.

We fully intend to build on this foundation and expand the event in the future. I thank all of those who attended and contributed, and look forward to continued momentum. For those who were unable to attend, we hope that you'll review the day's presentations, which are available online at

James McKenna, president

Regional Office of Sustainable Tourism, Lake Placid



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