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Many people missed a great event Saturday

August 27, 2015
Editorial , Lake Placid News

After the first year, with a showing of about 300 participants, attendance at the second annual Run the Colors of the Arts Saturday, Aug. 22 at the North Elba Showgrounds dipped a little. Well, it was a lot.

About 220 people ran or walked the 5K benefit for the Lake Placid Center for the Arts. Put aside the fundraising element for a minute, and concentrate on the event itself. The Color Run, as we like to call it, is one of the best family-friendly events on the calendar in the Olympic Region throughout the entire year.

It's a unique mix of sport and art - perfect for the village of Lake Placid.

Article Photos

Participants throw colored corn starch in the air at the beginning of the second annual Run the Colors of the Arts 5K at the North Elba Showgrounds in Lake Placid Saturday, Aug. 22. The event was a benefit for the Lake Placid Center for the Arts. Volunteers threw colored corn starch onto the runners and walkers at a few different color stations. Most began the race wearing white LPCA T-shirts. LPCA officials said they had about 220 participants and raised more than $2,000.
(News photo — Andy Flynn)

We're not sure why there was such a drop in attendance. Perhaps it was the change in the date. This year's event was held two weeks later than last year. Perhaps people decided to go school shopping in Plattsburgh, as school will be starting soon, or were moving their college-aged children into dormitories. Perhaps families wanted to take advantage of the beautiful weather and spend more time outdoors before the summer ends. We're not quite sure, and nobody really knows with events. There are dozens of things competing with people's time in today's world, especially during the summer in the Adirondack Park.

In any case, we hope more people will participate next year, not just to help out the LPCA, but for the sheer fun of it.

Yes, it's messy! But that's why all the kids - small and large, young and old - love it.

When the event began, runners and walkers wearing white LPCA T-shirts threw colored corn starch from paper cups into the air. This year, LPCA Marketing & Development Associate Nick Gunn created a color gun that shot red corn starch into the crowd at the start line. Then the participants made their way through several color stations at the horse show grounds, such as red, blue and yellow. They left the grounds, followed a road course, and finished back where they started.

What struck us was the amount of children running through the color stations. Some ran solo or with friends, and many of the younger ones ran with parents, holding their hands as volunteers tried to throw as much color onto them as possible. The volunteers had just as much fun coloring the runners and walkers.

Color Runs are popular events throughout the country, and maybe the LPCA can learn more about what other cities do to market their event and boost attendance.

We really think this could have less of a "club" feel to it, with most participants being friends of the LPCA, and grow into an event that tourists and residents of neighboring villages could see as a must-do activity. It has potential of being a staple on the Olympic Region's summer calendar instead of a down-home fun run.

All in all, annual events usually take a few years to gain traction with the public. The people who participated had a great time, and 220 isn't really a bad turnout. The LPCA did a great job creating a fun event.

We look forward to seeing what next year's Run the Colors of the Arts will offer and how many people put it on their summer must-do list.



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