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Please take the shopping surveys

September 18, 2014
Editorial , Lake Placid News

Having data about Lake Placid's retail shopping situation - the pros, cons and challenges - will be a valuable resource for municipal leaders, economic development planners and, most importantly, business owners.

But we won't have an accurate snapshot of the current situation if people don't take the surveys.

The Regional Office of Sustainable Tourism, working with the Lake Placid Business Association, has worked hard to create surveys for businesses, residents and visitors. It would be a shame to have all that hard work wasted, so please take a few minutes to complete the online surveys.

Having opinions from all corners of the local economy will give business owners confidence that the retailer survey is as accurate as possible.

The same can be said about the customer survey, which calls for input from part-time and full-time residents in Lake Placid and surrounding communities, including Wilmington, Keene, Jay, Ray Brook, Saranac Lake and Tupper Lake.

Here are the website links to the two surveys:

-Retailers: surveymonkey.com/s/LPRetailer

-Customers: roostadk.com/retailsurvey

ROOST will be wrapping up the surveys on Columbus Day, so there is still some time. They hope to have data available later in October.

Not only will the surveys give ROOST data about problems in the business district, mainly the parking situation, but it will give business owners a better idea of what customers would like to buy in Lake Placid. That's valuable market research currently not available. Kudos to ROOST and the LPBA for creating this resource.

It seem like Lake Placid has a vibrant retail sector, but we know the economic climate is still as challenging as ever. Business owners need to keep on top of their market research because the market is constantly changing. They continually need to upgrade their infrastructure, property, technology and inventory in order to remain marketable, competitive and profitable. The high level of foot traffic we see on Main Street almost every day is only one key factor to their success. Some stores fail even with the foot traffic. Others could do much better. Maybe there are products people want and we don't have them. It will be interesting to find out what other products people are looking to buy locally.

Filling out this survey, people are asked to exclude any shopping they have done at major grocery stores or hardware/lumber stores.

In many ways, the results of these surveys will help shape the future of the local economy. We look forward to seeing how the business community adapts to the new information.

 
 

 

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