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Lake Placid News honored with NYPA awards

April 18, 2013
Lake Placid News

SARATOGA SPRINGS - The Lake Placid News took home a total of three awards, including one for Best Front Page and one honorable mention, during the New York Press Association's 2012 Better Newspaper Contest. The awards were announced at the annual NYPA convention held April 5 and 6 in Saratoga Springs.

There were 398 awards presented during the awards ceremonies with 150 newspapers from throughout the state of New York sending in 2,351 entries. The Lake Placid News also took one writing award and others in advertising categories.

Former LPN staff writer Margaret Moran topped the list by earning first place in the Sports Feature Story category for a front page story titled "Learning to Luge; Kids hit LP track, at no cost" that was published in the March 9-15, 2012 issue of the LPN. The judges wrote, "Great information on a winter sport that doesn't have the highest of profiles. Wonderful storytelling puts the ready in the middle of the action."

Moran currently works as a reporter for the Sierra Sun in Lake Tahoe.

The News also won second place for Best Front Page, which considers: makeup design, typography, general appearance (40 points); story presentation and writing (30 points); headline quality and relation to story (15 points); and effective use of photography (15 points). Winners were judged based on how many points they accumulated in this category.

The judges wrote, "This newspaper has great impact. Good use of photos, headlines and graphic elements. The layout/page is neat, clean and easy to read."

Editor Richard Rosentreter has been recently responsible for the layout and design of the front page, among his many other duties at the newspaper. The layout and design portion of his job is slated to change, however, and be taken away from his duties in the near future. He said it's a great honor for the Lake Placid News to take such an award, and it reflects how much effort goes into producing a newspaper that looks good.

"It's not only a personal honor to be recognized with this award, but it speaks of the high quality publication that hits the newsstands and is delivered to our subscribers each and every week," Rosentreter said. "People don't realize just how much work goes into making a weekly newspaper, and this award brings attention to just how good the LPN looks in print."

Rosentreter added that although he is responsible for making the front page, the production staff deserves kudos as well.

"The production department scans the images I select, and without them making the photos look good, there'd be no award," he said.

Lake Placid News Publisher Catherine Moore said she was pleased with the awards and the effort of the newspaper's staff.

"Winning the awards in these categories proves that the Lake Placid News is visually compelling to read, but also guarantees businesses that their ads will pop on the page and be seen," Moore said. "We are proud of the team work of all the departments that contribute to the design and content of the Lake Placid News."

In the advertising category, the LPN was honored with:

Second Place-Best Multi-Advertiser Pages for Adirondack Made, recognizing current advertising representative Susan Moore and former advertising representative Alex Garry.

The judges wrote, "Nice grouping without borders."

Honorable Mention, Classified page, which recognized two members of the classified ad team, Lindsay Moore and Samantha Cross and production department member Amy Bowers.

The judges wrote, "Clean columns and well-placed display ads."

The Adirondack Daily Enterprise, the sister newspaper of the LPN, was also honored at the conference, winning "Second Place-Best Advertising Campaign-Large Space," for Franklin County Flu Clinic, which recognized advertising representative Carol Swirsky, and production department members Steve Bradley, Alec Bieber and Amy Bowers.

The judges wrote, "The artist did a great job organizing a lot of information into a design that catches the eye."

All the contest entries were judged by the North Carolina Press Association.



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