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More than just a plaque on the wall

April 16, 2010
Lake Placid News

Despite reports that newspapers across the country are dying, the community newspaper business is alive and well — and prospering.


    The Lake Placid News was recently honored with four awards by the New York Press Association, including third place in the prestigious Past President’s Award for General Excellence in the Better Newspaper Contest. It is the second consecutive year the local newspaper was recognized for the award, placing first last year. This award is special as it considers every aspect of a newspaper with points given in nine different categories.


    And that’s no small feat as the competition is open to hundreds of newspapers across the entire state, with many having a much larger staff and greater resources than the LPN. Although it was the News that was honored, there are factors in which the community and local businesses should take note.


    For one, the awards reflect the hard work and dedication of the LPN and its staff to produce a quality newspaper. It is a challenging duty as the audience is both a local population and a ever-changing cast of visitors that come to enjoy all of the recreational and cultural events and attractions the Olympic region has to offer. This dedication is a great reason to read — or subscribe to — the Lake Placid News, as each week readers are sure to find noteworthy information of local interest. From Au Sable Forks, to Jay and Wilmington. From Keene Valley to Lake Placid. There’s something for everyone.


    Also, all the businesses who currently advertise — or may advertise in the future — can rest assured that their message will be seen by a large audience in a quality, award-winning publication that is being consumed by a diverse readership.


    Those are both key reasons why publicizing the awards won by the Lake Placid News is crucial — not just for the survival of the newspaper as a business, but to the well-being of the community and its economic growth as well.


    Sure, it’s nice to be recognized with awards. But the efforts are strictly geared toward producing a great community newspaper — and it is more important to be honored for that


initative rather than just being able to hang a plaque on the wall.


    Throughout the year, the LPN will continue to strive to


produce the best newspaper possible for the benefit of the entire community. Whether it’s writing about what is happening in village or town government or writing about interesting and focal people in the community — from students to public


service workers to the mayor and town supervisor. Everyone is equally important — and everyone has a story.


    Share with us your opinions. Let us know about a photo that should be in the paper. Have a photo? Send it to us. Have a story to tell, contact us. Send us your letter to the editor.


We are a reflection of the entire community.


    Contact the Lake Placid News by calling 523-4401 or


e-mailing news@lakeplacidnews.com. This is the community newspaper, and we care.

 
 

 

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